Friday, 24 January 2014

Equipment list

 here is a list of equipment i have used for my magazine, though the quantity is small the end product was beyond satisfactory and perfect for magazine usage

Front cover idea draft

























I have based my front cover design on that of Kerrang, the title of the magazine will appear behind the feature. furthermore the feature story will be clear and readable to the audience. i have specifically focused the lighting on the feature, following the same design of Kerrang.

Monday, 20 January 2014

Costumes and Props Reasearch






As you can see fashion in the rock genre can differ from band to band, however they all have the same generic look of a demonic nature.

Friday, 17 January 2014

Typography

Here are a few ideas of what the title of my magazine will look like, the theme pertains to a hard bold outlook. being a metal genre magazine i think these style of fonts fits the role perfectly. through research of other metal core magazines i have selected these few fonts as a basis for the final title. furthermore i believe that the title will also fit in with other cover stories and fonts.

Thursday, 16 January 2014

Magazine Front cover research


 This cover of Kerrang features a member of slipknot. by using a plain light background the focus of the cover is on the band member. the close up shot gives the audience to see in detail the one of the famous masks of metal band Slipknot. The face is pushed behind the text particularly the magazine title, this is to emphasis what the magazine is called so that the audience is aware of its presence. The text used ranges from colours red,white gold and black, these colours stand out the most, more so with the plain white background. Additionally the unique font stye of the bands name "Slipknot" makes it stand out from the rest of the text to help make them known to the audience. The whole dark and light outlook some could argue represents the rock/metal genre and appeals to the teenage metal audience.


The mise en scene for Rolling stone however is different from that of Kerrang. The main feature "Tupac" has been pushed forward, and the title of the magazine pushed to the back, this somewhat unique display puts the focus on Tupac rather than the name of the magazine, an atypical approach to marketing. furthermore the text used is plain and is in small quantity, this helps  not to over encumber the reader with just the front cover. rather, this approach may help entice the reader to look into more detail what little these texts tell us. the use of plain colour and little text somewhat represent the audience of the magazine, an audience that prefers quality over quantity.


As with Rolling Stone, Metal Hammer have also followed the design of placing the magazine name behind the feature. the colour scheme of the front over follows a dark approach using dark,morbid and sorrowful colours. some could argue the colour scheme fits that of the "Metal" genre. there is not much text included, but the minimal text gives an insight as to what famous metal bands will be in the magazine. Furthermore the use of a quotation makes the reader want to know what context the quotation refers to. The offer of a free cd & DVD also makes the reader more inclined to purchase the magazine, a very good marketing technique. The feature looks directly at the camera, almost as though he is looking at the reader, a common mise en scene technique. Though the majority of the cover is dark the feature is well lit up to help him stand out from the rest of the background. again this dark feature and use of flames reach out an represent the teenage metal audience.






NME have also followed a similar approach, the lighting makes the reader focus only on the model in the picutre. the dark background with a lit up face makes the model more prominent in the front cover. the use of yellow and red coloured text makes it stand out in the dark atmosphere of the front cover, a technique used to capture the attention of readers. The name of the magazine as well as the featured band are large and bold as they are the most important part of the magazine. the overlapping of the "reading 2008" and "leeds 2008" stickers show  a rock and carelessness feel to the magazine, whilst still informing the audience. The fact that these stickers not only overlap but all cover part of "new musical express" shows that the magazine is well know and well established just to have "NME" and not the full nam showing. The caption at the top of the magazine makes the reader more inclined to read the magazine, to see what exactly what it entails. These features however are more for a mainstream pop rock-type audience. It represents the genre in the sense that the use of bright text against a dark background reflect the juxtaposed life of a teenager making life decisions. This pop rock magazine gives me a barrier as to how to make my magazine not look like this as it would wrongly portray the metal/rock genre






Thursday, 2 January 2014

Audience research of music magazines

it seems that each music magazine has its own individual audience, this audience mainly being teens and young adults 16-35. it is uncommon for any other age demographic to be the source of the magazines popularity, this is because the younger generation of audiences are more inclined to attend gigs and festivals rather than the older demographic. However with these different aged audiences come different audiences to different genres.


For example NME's audience are mainly pop/ indie - rock listeners, this is because the magazine itself focuses on those genres. the audience are kept up to date on who the new bands and artists are and who's performing where. it could be argued that this audience represents the mainstream side of music and fashion, current trends and fashions are normally associated with music choice and thus NME has adapted upon this trend to provide the optimum amount of news it can to its audience. However as i have argued before i do not believe that a music genre has a particular representation.


on the other a polar opposite to NME, Metal Hammer, to an extent reaches out to all aged demographics. Metal Hammer include old wave as well as new wave metal bands, this  is in order to no single out any demographic and as a result attain popularity. The magazine has featured artists and band like Slash as well as Killswitch Engage just so that the audience are catered for.

Wednesday, 1 January 2014

Magazine comparison of Metal Hammer

New Musical Express (NME) created by Theodore Ingham, is a UK weekly pop/rock music magazine, published since March 1952.
NME focuses on the mainstream audience of music, mainly being pop/indie rock.Though based in London, NME is a worldwide known magazine and has recently created a branch in India. To some NME magazine represents the mainstream side of society and rarely touches upon the counter-culture of it. NME showcase band and artists that are either new to the music industry or that are grossing greatly.



Metal Hammer is a monthly heavy metal music magazine published in the United Kingdom, and in several other countries by different publishers. Metal Hammer articles feature both mainstream bands and more unusual acts from the whole spectrum of heavy metal music. Unlike NME magazine Metalhammer also focuses on the counterculture part of rock, mainly metal. Though Metal is somewhat counterculture and not as well known as mainstream music, Metal Hammer has expanded globally to metal audiences throughout the world. Metal Hammer covers both new wave and old wave metal bands from Slayer to Miss May I Metal Hammer covers it all. The magazine being the predominant metal magazine in the UK represents the genre of metal and its audience though its articles and covers.