Audience research of music magazines

it seems that each music magazine has its own individual audience, this audience mainly being teens and young adults 16-35. it is uncommon for any other age demographic to be the source of the magazines popularity, this is because the younger generation of audiences are more inclined to attend gigs and festivals rather than the older demographic. However with these different aged audiences come different audiences to different genres.

For example NME's audience are mainly pop/ indie - rock listeners, this is because the magazine itself focuses on those genres. the audience are kept up to date on who the new bands and artists are and who's performing where. it could be argued that this audience represents the mainstream side of music and fashion, current trends and fashions are normally associated with music choice and thus NME has adapted upon this trend to provide the optimum amount of news it can to its audience. However as i have argued before i do not believe that a music genre has a particular representation.

on the other a polar opposite to NME, Metal Hammer, to an extent reaches out to all aged demographics. Metal Hammer include old wave as well as new wave metal bands, this  is in order to no single out any demographic and as a result attain popularity. The magazine has featured artists and band like Slash as well as Killswitch Engage just so that the audience are catered for.